Claritas Is One Layer
of Our System,
Not the Whole System
Claritas is a strategic data partner whose identity graph and segmentation tools feed directly into our audience intelligence process. On its own it’s a powerful data source. Inside our system, it becomes one input among several that shape a campaign-ready audience.
Talk Through Your Audience Strategy
Strategic data partner
Strategic data partnerYour first-party data
Claritas segmentation
Look-alike modeling
Propensity scoring
AI model fine-tuning
Campaign-ready audience
What Comes From the Claritas Layer
Segmentation
PRIZM® Premier Segments
Standard PRIZM® lifestyle segmentation
CultureCode® for Hispanic & Asian acculturation
Consumer profile data built on a proprietary identity graph
Planning tools
Descriptive and diagnostic views of an audience before a campaign ever launches.
Claritas 360 Platform
AudienceAnywhere™ Campaign Insights
MyBestSegments
Direct deployment
Claritas segments can also be deployed directly for ad targeting.
Google Ads
Meta advertising
Where the System Goes Further Than the Data Source
Claritas on its own
Claritas tells us who an audience is in aggregate.
A general market segment: a strong starting picture, but not your customers.
leads to
Inside our system
Sharpened to your specific customers.
We layer in
Your first-party data
Custom look-alike modeling
Purchase propensity scoring
AI model fine-tuning
Then we activate it across channels and report back with sales match data.
Related Services
Full-Service Campaigns
Audience-led campaign activation across the channels your customers actually use.