Case Studies
Where Automotive Buyers Were Being Missed
Download this Case Study The Challenge A national automotive OEM came to Source Path Digital with a performance question that could not be answered by campaign reporting alone. The advertiser was running conquesting campaigns across Canada for both its mainstream...
When The Right Data Meets The Right Audience
Download this Case Study The Challenge An advertiser came to Source Path Digital facing a familiar but frustrating problem: digital advertising performance was lagging, despite consistent spend and ongoing optimization by their agency. What made this situation unusual...
Reframing Luxury Auto Conquest Through Human-Centered Targeting
Download this Case Study The Challenge A luxury automotive OEM was experiencing lagging performance in its conquest campaigns. This underperformance stood out since several other luxury brands supported by Source Path Digital were delivering strong, consistent results...
Identifying Healthcare Apparel Customers Most Likely to Buy
Download this Case Study The Challenge A national healthcare apparel retailer came to Source Path Digital with a familiar but complex marketing challenge. The brand sold products with a clear functional purpose: apparel, footwear, and related products for people...
Finding the Donors Most Likely to Give
Download this Case Study The Challenge A regional nonprofit came to Source Path Digital with an important mission, but a difficult marketing challenge. The organization played a crucial behind-the-scenes role in the charitable supply chain, providing key resources...
Automotive Conquest
Download this Case Study The Challenge Automotive brands simply don’t have direct marketing access to large segments of potential buyers. Consumers are hesitant to disclose personal information to auto companies for fear of unwanted solicitation from salespeople. They...