Measurable Proof From Real Audience Problems
Each case study follows one advertiser from the assumption behind its targeting to what the data showed and how the strategy changed. Read the full story, watch the short walkthrough, or download the PDF.
Some donor audiences were up to 16 times more likely to become high-value donors.
Nearly 40% of a Canadian OEM’s vehicle sales came from areas its campaigns never targeted.
Browse the Case Study Library
Reframing Luxury Auto Conquest Through Human-Centered Targeting
A luxury OEM’s conquest campaigns lagged its peers. The problem wasn’t budget or channels. It was chasing a stereotype instead of actual buyers.
Where Automotive Buyers Were Being Missed
Nearly 40% of a Canadian OEM’s vehicle sales came from areas its conquest campaigns never targeted. Inside the postal code analysis that found the gap.
Automotive Conquest
Automotive brands can’t reach large segments of in-market buyers directly. How permission-based data and industry models close that gap.
Finding the Donors Most Likely to Give
A regional nonprofit’s donor appeals had gone flat. Persona analysis found audiences up to 16 times more likely to become high-value donors.
Identifying Healthcare Apparel Customers Most Likely to Buy
A national healthcare apparel retailer needed more than a list of nursing occupations. How persona analysis revealed who was actually most likely to buy.
Finding the Fans Most Likely to Attend
A professional sports team knew who had bought tickets, but little about who those people were. Persona analysis revealed the fans most likely to attend, and how to find more of them.
Finding the Guests Most Likely to Play, Stay & Engage
A casino resort wanted more than a casino-interest checkbox. Audiences built around gaming, dining, entertainment, golf and hotel stays showed who would value the whole property.
Finding the Travelers Most Likely to Book
A premium travel brand knew its ideal traveler on paper. Source Path Digital turned that research into an addressable audience, and found it reached beyond the brand’s 55+ target.
When the Right Data Meets the Right Audience
One advertiser underperformed while a dozen competitors grew. Its target audiences and its actual customers turned out to be almost mutually exclusive.