Where Detail Meets Dedication

Source Path Digital helps advertisers, agencies, and partners understand who their best audiences really are, activate those audiences across channels, and learn from campaign performance in ways that improve the next decision.

Agencies, advertisers, and channel partners rely on Source Path Digital to get campaigns out the door accurately, on time, and successfully.

Circuit tree illustration in Source Path Digital brand colors

Our Leadership Team

Chris O’Neill

Chris O’Neill
CEO
Laurie Etienne

Laurie Etienne
Director of Innovation and Optimization
Jennifer Whiteaker

Jennifer Whiteaker
Director of Finance
Monique Robinson

Monique Robinson
Director of Campaign Operations
Vince Toon

Vince Toon
Director of Data and Technology

Excellence in Execution Starts with What We Believe

Source Path Digital is guided by core values that define not only what we do but how we approach every challenge and solution.

Excellence

is woven into our DNA: meticulous attention to detail, consistent performance, and a level of expertise that has made us proven leaders in the industry.

Innovation

is the engine of our progress. We anticipate what’s next and never settle for the status quo, building technology and human connections driven by restless curiosity.

Insight

drives our vision forward: the clarity we bring to complex situations by listening closely to our clients, our industries, and the thought leaders among us.