Classic Big Data
Use hundreds of data points including geography, demographics, purchase history, areas of interest, household indicators, and more to target best-customer audiences.
Where
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Source Path Digital brings together Audience Curation, Customer Activation, and Campaign Intelligence to deliver high-performance campaigns for national brands. Agencies, advertisers, and channel partners rely on Source Path Digital to get campaigns out the door accurately, on time, and successfully. |
AUDIENCE CURATION
Select and curate the most targeted and responsive audiences to experience your brand and engage your offers.
CUSTOMER ACTIVATION
Reach individuals from curated audiences one-to-one across devices and platforms with personalized experiences.
CAMPAIGN INTELLIGENCE
Increase campaign performance, process integration, and painless media planning.
AUDIENCE CURATION
- Custom Data ModelsCombine customer intelligence and database marketing expertise to create out-of-the-box solutions that don’t fit the data checklist mold.
- Artificial Intelligence & Predictive DataAnalyze past behavior, recent individual/household changes, and customer purchase data to anticipate consumer needs and uncover high-value audience segments.
CUSTOMER ACTIVATION
- Omnichannel MarketingEngage real people where they have the most focus and attention, such as email, social media, mobile in-app, web display, connected TV, and more. Use our targeting data and campaign distribution to create custom audiences from curated data and add highly responsive individuals to retargeting pools.
- Email AdvertisingCommunicate directly with curated email subscribers who want to receive offers in their inbox tailored for them.
- Direct Mail DataComplement digital engagement with physical touch and personalized messaging using matching curated audiences as the mailing list for direct mail campaigns.
- Lead GenerationAcquire new customers with our comprehensive and optimized solution that targets and engages the most valuable customer audiences using coordinated omnichannel campaigns, email advertising, multi-touch cadences, and social media engagement.
- Personalized ExperienceDeliver the right content to the right individuals for seamless customer experiences. Examples include special offers personalized for each person’s geography, the location of the store closest to them, multicultural content, or relevant information based on current vehicle ownership.
CAMPAIGN INTELLIGENCE
- Performance OptimizationGain insights into how campaign recipients engage with content, offers, and purchase indicators to optimize future campaigns.
- Customized IntegrationStreamline reporting formats and data transmission to seamlessly integrate with how you already work.
- Planning for the FutureDiscover efficiencies and opportunities, both functional and economic, to make ongoing campaign planning and execution easy and painless.
CAN-SPAM
We are in full compliance with the requirements set forth by the FTC in the CAN-SPAM Act of 2003.
CCPA
Source Path Digital is in full compliance with the California Consumers Privacy Act (CCPA).
Information Security Management
(ISO 27001)
Source Path Digital is proud to be certified with ISO/IEC 27001:2013 Information Security Management.
