Turn Customer Data Into Curated Audiences
Unlock smarter targeting and better results by transforming your first-party data into custom audience profiles powered by enterprise tools, market research, and big data insights.
We find audiences that resemble your real buyers and responders, not broad demographic guesses.
Why Traditional Targeting Misses People
Most targeting starts with a demographic guess: age, income, zip code. But two people who share a zip code don’t share a wallet. They can have completely different buying behavior, media habits, and reasons to respond. Broad demographic and lookalike targeting treats them the same, and misses both.
Audience intelligence starts with who actually buys, not who looks like they might.
Audience Data & Targeting Intelligence
Classic Big Data
- Demographics
- Areas of Interest
- Behavior / Purchasing
- Household Indicators
Claritas
- PRIZM® Premier Segments
- CultureCode® (Hispanic & Asian Acculturation)
- Consumer Profiles
- AudienceAnywhere™ Traffic Attribution
Automotive Suite
- INTENDER+
- INTENDER+ IMT
- INTENDER+ EV
- INTENDER+ Lux
- Auto Owners
- Auto Aftersales
Custom Data Models
- Life Changes
- Purchase Propensity Scoring
- Collaborative Data Model Development
AI & Predictive Data
- Customer Data Analysis
- Garage Predictor (Automotive)
- Auto Compete (Automotive)
- Collaborative AI Model Training
Smarter Segmentation with Claritas
As a Claritas strategic partner, we use their industry-leading identity graph and segmentation tools to build highly accurate, actionable audience profiles.
Why Marketers Trust Source Path Digital
Enterprise-Level Tools
As we bridge Silicon Valley and Madison Avenue, we use the best technology platforms and data intelligence methods.
Expert Human Analysis
Our team has several decades of experience understanding marketing data and transforming digital strategy.
Multi-Layered Data Sourcing
We analyze your first-party data to create comprehensive audience profiles powered by the best of big data.
Ready for Campaigns
Our final deliverables are built to be used, whether you’re running digital, print, social, or omnichannel campaigns.
See It In Action
Audience intelligence looks different in every vertical.
Automotive Conquest
Reaching in-market shoppers who’d never engaged the brand directly, using marketing-permissioned data matched against real vehicle sales.
Finding the Donors Most Likely to Give
Some donor personas were up to 16 times more likely to be high-value donors than traditional age and income targeting found.
Identifying Healthcare Apparel Customers Most Likely to Buy
Moving past job title alone to find the comfort, shift-length, and lifestyle conditions that actually predict who buys.
When the Right Data Meets the Right Audience
An advertiser lagging every competitor in its category was targeting people who didn’t resemble its real buyers, while excluding the ones who did.