Smarter Media Starts with Better Audiences
We help advertisers and agencies reach the right people with the right message—powered by data, not guesswork.
Let’s Be Honest: Most Marketing is Just Noise
If you’re like most advertisers or agencies you’ve likely faced these frustrations:
🔶 Wasting budget on ads that don’t convert
🔶 Not knowing who your real customers are
🔶 Struggling to stand out in noisy digital channels
🔶 Relying on gut feeling instead of solid data
🔶 Getting poor results from one-size-fits-all campaigns
🔶 Working with vendors that talk in circles instead of getting results
You’re not alone—and it doesn’t have to be this way.
At Source Path Digital, we believe smarter media starts with better audience targeting. That’s why everything we do is built around real data, proven methods, and tailored strategies that help you reach the right people—without the guesswork.
Our Approach to Smarter Media
Identify
Select and curate the most targeted and responsive audiences to experience your brand and engage your offers.
Activate
Reach individuals from curated audiences one-to-one across devices and platforms with personalized experiences.
illuminate
Increase campaign performance, process integration, and painless media planning.
We Get Results in Your Industry
We help leading brands and agencies connect with the right people, convert more leads, and make every marketing dollar count.
Automotive
Travel/Tourism
Advertising Agency
Retail
Non-Profit
Legal
Dental
Financial Services
B2B
Urgent Care
Automotive
Advertising Agency
Non-Profit
Dental
Urgent Care
Travel/Tourism
Retail
Legal
Financial Services
B2B
Customer Targeting That Delivers Real Results
Smarter Targeting with Big Data
Tap into powerful consumer data like location, demographics, purchase behavior, and interests to zero in on your ideal customers.
Custom Models That Fit Your Business
We blend your customer data with our marketing expertise to build custom audience profiles that go beyond standard lists.
AI-Driven Insights & Predictive Targeting
Using advanced AI, we analyze trends and customer behavior to identify who’s most likely to buy—before they even start shopping.
Customer Targeting That Delivers Real Results
Smarter Targeting with Big Data
Tap into powerful consumer data like location, demographics, purchase behavior, and interests to zero in on your ideal customers.
Custom Models That Fit Your Business
We blend your customer data with our marketing expertise to build custom audience profiles that go beyond standard lists.
AI-Driven Insights & Predictive Targeting
Using advanced AI, we analyze trends and customer behavior to identify who’s most likely to buy—before they even start shopping.
Reach Your Best Customers—Anywhere They Are
We help connect with real people across the channels they use every day—email, social media, web, mobile apps, direct mail, and streaming audio/video. Every campaign is powered by data-driven intelligence and tailored for your audience.
Omnichannel Campaigns That Work Together
Run coordinated campaigns across email, social, web display, and more—all using custom audiences built from real customer data.
Targeted Email Advertising
Send offers directly to inboxes of people who actually want to hear from you, using permission-based, highly curated email audiences.
Direct Mail That Matches Your Digital Strategy
Deliver a physical message that aligns with your online campaigns, using the same curated audiences for a seamless experience.
Lead Generation That Delivers Results
Find and convert new customers with fully managed campaigns that combine email, social, and smart targeting to bring in real leads.
Personalized for Every Customer
Customize offers by location, interests, culture, or even what kind of car someone drives—because the more relevant your message, the better the response.
Reach Your Best Customers—Anywhere They Are
We help connect with real people across the channels they use every day—email, social media, web, mobile apps, direct mail, and streaming audio/video. Every campaign is powered by data-driven intelligence and tailored for your audience.
Omnichannel Campaigns That Work Together
Run coordinated campaigns across email, social, web display, and more—all using custom audiences built from real customer data.
Targeted Email Advertising
Send offers directly to inboxes of people who actually want to hear from you, using permission-based, highly curated email audiences.
Direct Mail That Matches Your Digital Strategy
Deliver a physical message that aligns with your online campaigns, using the same curated audiences for a seamless experience.
Lead Generation That Delivers Results
Find and convert new customers with fully managed campaigns that combine email, social, and smart targeting to bring in real leads.
Personalized for Every Customer
Customize offers by location, interests, culture, or even what kind of car someone drives—because the more relevant your message, the better the response.
Campaign Reporting That Grows Your Business
See exactly how people interact with your campaigns—what they open, click,
and buy—so you can fine-tune every message and drive better results.
Performance Optimization
Gain insights into how campaign recipients engage with content, offers, and purchase indicators to optimize future campaigns.
Customized Integration
Streamline reporting formats and data transmission to seamlessly integrate with how you already work.
Planning for the Future
Discover efficiencies and opportunities, both functional and economic, to make ongoing campaign planning and execution easy and painless.
Campaign Reporting That Grows Your Business
See exactly how people interact with your campaigns—what they open, click,
and buy—so you can fine-tune every message and drive better results.
Performance Optimization
Gain insights into how campaign recipients engage with content, offers, and purchase indicators to optimize future campaigns.
Customized Integration
Streamline reporting formats and data transmission to seamlessly integrate with how you already work.
Planning for the Future
Discover efficiencies and opportunities, both functional and economic, to make ongoing campaign planning and execution easy and painless.
Data Security & Privacy You Can Trust
Most providers don’t offer this level of data protection. We do.
CAN-SPAM
(ISO 27001)
Smarter Audiences. Better Campaigns. Measurable Results.
Whether you're looking to grow your customer base, run better media campaigns, or get more out of your marketing budget, we make it simple. From targeted audience insights to full-service campaign execution and performance reporting—we're your partner in smarter marketing.