Audience Targeting
Turn Customer Data Into Curated Audiences
Unlock smarter targeting and better results by transforming your first-party data into custom audience profiles powered by enterprise tools, market research, and big data insights.
Are These Challenges Holding You Back?
🔶 Wasting budget on outdated or incomplete customer lists?
🔶 Not sure who your best customers are-or how to find more like them?
🔶 Struggling to turn your data into real marketing results?
🔶 Frustrated by low ROI or unclear targeting?
Many businesses have valuable customer data, but few unlock its full potential. That’s where we come in.
Source Path Digital transforms data into actionable insights and smarter media strategies.
Audience Data & Targeting Intelligence
Classic Big Data
🔶 Areas of Interest
🔶 Behavior / Purchasing
🔶 Household Indicators
Claritas
🔶 PRIZM® Premier Segments
🔶 CultureCode® (Hispanic & Asian Acculturation)
🔶 Claritas Consumer Profiles
🔶 AudienceAnywhere™ Traffic Attribution
Automotive Suite
🔶 INTENDER+ IMT
🔶 INTENDER+ EV
🔶 INTENDER+ Lux
🔶 Auto Owners
🔶 Auto Aftersales
Custom Data Models
🔶 Purchase Propensity Scoring
🔶 Collaborative Data Model Development
AI & Predictive Data
🔶 Customer Data Analysis
🔶 Garage Predictor (Automotive)
🔶 Auto Compete (Automotive)
🔶 Collaborative AI Model Training
Classic Big Data
🔶 Areas of Interest
🔶 Behavior / Purchasing
🔶 Household Indicators
Claritas
🔶 PRIZM® Premier Segments
🔶 CultureCode® (Hispanic & Asian Acculturation)
🔶 Claritas Consumer Profiles
🔶 AudienceAnywhere™ Traffic Attribution
Automotive Suite
🔶 INTENDER+ IMT
🔶 INTENDER+ EV
🔶 INTENDER+ Lux
🔶 Auto Owners
🔶 Auto Aftersales
Custom Data Models
🔶 Purchase Propensity Scoring
🔶 Collaborative Data Model Development
AI & Predictive Data
🔶 Customer Data Analysis
🔶 Garage Predictor (Automotive)
🔶 Auto Compete (Automotive)
🔶 Collaborative AI Model Training
Smarter Segmentation with Claritas
As a Claritas strategic partner, we use their industry-leading identity graph and segmentation tools
to build highly accurate, actionable audience profiles. Whether you’re enriching your first-party data
or building segments from scratch, Claritas data helps power smarter campaigns.
- PRIZM® Premier Segments
- CultureCode® Acculturation Insights
- Google & Meta Audience Integrations
Why Marketers Trust Source Path Digital
Enterprise-Level Tools
Expert Human Analysis
Multi-Layered Data Sourcing
Ready for Campaigns
Start Building Smarter Audiences Today
Whether you're looking to grow your customer base, run better media campaigns, or get more out of your marketing budget, we make it simple. From targeted audience insights to full-service campaign execution and performance reporting—we're your partner in smarter marketing.