Customer Data Analysis
Make the Most of the Data You Already Have
Turn your existing customer databases into smarter, more profitable media.
If you already have a list of customers or leads, we can help you get more from it — by cleaning it up, enhancing it with insights, and preparing it for secure, privacy-compliant use across all your marketing efforts.
While our Audience Targeting solutions help you find new customers, this service helps you get more value from the ones you’ve already reached.
Your Customer Data—Cleaner, Smarter, More Actionable
Clean & Update Your Customer List
Make sure you’re working with accurate, up-to-date records. We help clean and validate your data so you’re not wasting time or budget.
Data Hygiene & Appends Include:
🔶 Postal & email address validation
🔶 USPS National Change of Address (NCOA) updates
🔶 Removal of deceased records
🔶 Enhancements (geocoding, mapping)
🔶 Claritas PRIZM® Premier Segments
🔶 Claritas CultureCode® for Hispanic & Asian Acculturation
Enhance with Security
We apply advanced tools to your list to help you understand who your best customers are — and how to find more like them.
Data Enhancement Includes:
🔶 Isolated, secure server environments
🔶 Encrypted data transmission & storage
🔶 Optional Black Box masking to protect personal identifiers
Analyze & Predict with Smarter Modeling
Get deeper intelligence from your data so you can plan better campaigns.
Data Analysis & Modeling Services:
🔶 Data trends reporting
🔶 Look-a-like audience creation
🔶 Suppression modeling to avoid wasting budget on the wrong audience
🔶 Custom AI model fine-tuning for your specific goals
Make Your Data Work Harder
Whether you're looking to grow your customer base, run better media campaigns, or get more out of your marketing budget, we make it simple. From targeted audience insights to full-service campaign execution and performance reporting—we're your partner in smarter marketing.